Introduction Building a successful business is often portrayed as a linear journey upward, but the reality can be much more tumultuous. Today, I’m sharing a real startup story of a young entrepreneur who built a $7.5M ARR marketing company right out of college, only to see it crumble a few years later. His candid account … [Read more…]
The previous blog on Pricing Strategy for Hardware Company, successfully laid the groundwork for to understanding different ways to compete and how pricing can play a key strategic role. We saw the case of a hardware company, and got the anchor for the pricing strategy of that product. Now, our case study example AI-powered robotic … [Read more…]
Thinking Lady
“All your customers are partners in your mission” Shep Hyken Not sure about customers being partners in the mission but without a customer base, you don’t have a business but a hobby. This holds for any product or service. Similar is the case for a blog, which is just another page on a server without … [Read more…]
At least 72% of startups face one of the product market-related issues directly, making it the primary reason for startup failures.