“All your customers are partners in your mission” Shep Hyken Not sure about customers being partners in the mission but without a customer base, you don’t have a business but a hobby. This holds for any product or service. Similar is the case for a blog, which is just another page on a server without … [Read more…]
“CEOs that build their organisation’s processes, technology and culture around the experience buyers want and value outperform their peers. That starts by aligning sales and marketing, not by resolving differences between them, but by resolving differences between them and the buyer.” Christine Crandell One of the most underrated functions but probably the most important one … [Read more…]
If you build it… you may still need Google AdWords. Jennifer Mesenbrick In case you’re similar to most entrepreneurs, running promotions on Google is enticing and alarming. All things considered, assuming you do it right, AdWords could change your business. Unlike things that don’t go as planned, you could burn through a huge number of … [Read more…]