“CEOs that build their organisation’s processes, technology and culture around the experience buyers want and value outperform their peers. That starts by aligning sales and marketing, not by resolving differences between them, but by resolving differences between them and the buyer.” Christine Crandell One of the most underrated functions but probably the most important one … [Read more…]
Accounting is the language of business Warren Buffet One of the biggest challenges of running a business is the need to understand and leverage accounting. An understanding of accounting for startups will help run and understand the business better. As conveyed by the quote above, it’s indeed a language for businesses and a means to … [Read more…]
If you build it… you may still need Google AdWords. Jennifer Mesenbrick In case you’re similar to most entrepreneurs, running promotions on Google is enticing and alarming. All things considered, assuming you do it right, AdWords could change your business. Unlike things that don’t go as planned, you could burn through a huge number of … [Read more…]
At least 72% of startups face one of the product market-related issues directly, making it the primary reason for startup failures.
Over some time, I have had a chance to read some great books on product, analytics and traction from a startup’s point of view. They are insightful and help reduce the number of unknowns when getting into space !! These are my recommended startup books. Product Management/Growth These were some of the startup books, I … [Read more…]